Who I am
I love complex problems: the kind of B2B platform where the data is messy, the workflows are long, and getting it right changes how people do their jobs.
I trained as a graphic designer at Rhode Island School of Design and started in San Francisco ad agencies and tech marketing teams. I still lean on that background. It's why I care that products look good and work, and why I think about the people on the other side of every screen.
Since then I've designed across consumer and B2B products at Symphony, Vivino, Zūm and Inxeption. Most recently I led product design at Anza Renewables, where I built a design system across five product lines, overhauled navigation and filtering, and set up an AI-assisted design practice that cut prototyping from weeks to days.
I think of design as systems, not screens. When the patterns are right, they hold up whether someone is on a phone, a laptop or something that doesn't exist yet.
How I work
Build the system first. Durable products come from shared patterns. I build design systems that engineering builds from directly and that help teams move faster.
See it in the Product Library →Make the case, then make the thing. The best fixes often aren't on anyone's roadmap. I bring the research and the argument to get the right problems prioritized.
See it in navigation and filtering →Ship at 90%. A solid version in front of customers beats polishing in the dark. Feedback and metrics tell me what the last 10% should be.
See it in Solar Pulse →Measure what ships. I define what success looks like before launch and check after, including when the answer is that something didn't work.
See it in the Custom Systems retro →Give the team better tools. From documented standards to AI prototyping workflows, I look for ways to let product partners move without waiting on design.
See it in the six-week experiment →